Aer Lingus cease low budget model
Aer Lingus announced that they will no longer offer zero fares to customers and are leaning away from budget offers as it is not a viable option as it is not sustainable. The company have not seen a profit while running their campaign which begin last January. This was the main topic for Christoph Mueller, Aer Lingus's chief executive, who was addressing the Travel Agents Association.
In stark contrast Ryanair have insisted that while demand is there they will run their budget flights to all destinations and continue to produce low cost air travel for the general public.